Objective 1

 

E-PASAŻ

 PGNiG SA’s E-Pasaż is a marketing web platform intended for expert advisory services and e-commerce. It supports:

• Energy, technological and assembly advisory,
• Product offers by equipment manufacturers,
• Financing offers,
• A base for companies providing gas equipment support services.

In an effort to meet demand, and drawing on its employees’ multi-year expertise, PGNiG SA has deployed a new expert advice and sales service in the form of a customised web platform supporting the Company in building customer loyalty and confidence.

PGNiG SA’s E-Pasaż is a fast, user friendly, state-of-the-art means of providing services to end consumers of natural gas. It promotes the use of natural gas as fuel, and customers can obtain advice on solving problems concerning:

• Design of networks, gas service lines and internal gas systems;
• Manufacture and assembly of gas service lines and internal gas systems;
• Modernisation of internal gas systems, ventilation ducts and chimney flues;
• Inspection of internal gas systems and leakage tests;
• Chimney inspections;
• Warranty maintenance on gas-fired boilers;
• Assembly and repair of domestic appliances, such as gas ovens.

PGNiG SA’s Partnership Programme is designed to promote participating Partners which have signed appropriate agreements. A Partner’s benefits from using PGNiG SA’s E-Pasaż include the opportunity to acquire new end consumers, which translates into order book build-up and thus into growth and financial benefits. Using E-Pasaż, a Partner is able to reach a wider base of customers for natural gas.

This is an exceptionally good practice, benefiting customers, partners and PGNiG SA.

The pilot launch of PGNiG SA’s Partnership Programme took place in June 2011, when it was deployed at the Lublin and Zabrze Gas Sales Units. The pilot launch having been completed, the Lower Silesian Gas Trading Division in Wrocław was the first Gas Trading Division in Poland to implement PGNiG SA’s Partnership Programme.

In August 2011, the Gas Sales Unit in Zgorzelec commenced development of the documentation necessary for cooperation with Partners under PGNiG SA’s E-Pasaż Partnership Programme. The documentation is used when entering into agreements with potential Partners, that is natural persons or legal entities conducting business activities related to the gas industry. E-Pasaż is used extensively by the employees of the Company’s Customer Service Centres, as it enables them to enhance customer service by providing expert advisory services.

The E-Pasaż Internet platform is also monitored. According to Google Analytics, in the period from June 1st to December 31st 2011, the platform had:

• 29 095 visits, and
• 43 696 page views.

The launch of E-Pasaż was supported with a marketing campaign, which included informational materials on PGNiG SA’s Partnership Programme, such as:

• ulotki, plakaty (rozdysponowane do Biur Obsługi Klienta za pośrednictwem Działów Marketingu poszczególnych gazowni),
• Leaflets and posters (distributed among the Customer Service Centres through the Marketing Departments of individual gas sales units);
• Press advertisements;
• A large-scale information campaign promoting the Partnership Programme in the local press within the area covered by the operations of the Lower Silesian Gas Trading Division.