As a socially responsible business, for six years PGNiG has been supporting the Polish Handball Team. The Company also acts as an informed sponsor of the Super League to ensure dynamic development of the discipline and professional top-level tournaments. It is safe to say that PGNiG is a patron of the Polish handball and contributes to the successes achieved in this discipline. In January 2015, the Polish Handball Team won a silver medal at the World Championships in Doha, Qatar, qualifying for the XXXI Olympic Games in Rio de Janeiro.
Apart from sponsorship activities, the Company is engaged in extensive communication to increase the popularity of handball. With this in mind, the ‘I love handball’ project has been developed, along with social media channels on Facebook, Twitter and You Tube, and a website www.kochamreczna.pgnig.pl. All the communication channels are used by handball fans to keep in the loop with news about the Polish team, take part in competitions, and actively comment on the events related to the national team.
PGNiG has also been involved in a number of handball-related initiatives. In 2015, the PGNiG Ignacy Łukasiewicz Foundationlaunched the Handball Training Centres project, providing financial support to initiatives associated with training of teenage handball talent in local government-supported centres. The aim of the project is to make the sport accessible to the widest possible group of school children and youth, sparking their interest in handball. The training sessions are run by qualified coaches.
For the past three years, PGNiG has also helped organise the qualifying rounds for the Polish Beach Handball Championships. This spectacular sport is becoming increasingly popular among Polish audiences and recreational athletes. In 2017, beach handball will be one of the disciplines of the 2017 Wrocław World Games.
PGNiG is also a generous supporter of a range of artistic and cultural events, either nationwide or of local community interest. The Group takes active part in congresses, conferences, symposia and other academic events fostering transfer of knowledge. It works with higher education institutions, such as the AGH University of Science and Technology in Kraków, the Warsaw University of Technology and the University of Gdańsk. PGNiG’s sponsorship activity is based on the PGNiG Group Sponsorship Strategy for 2015-2016 and Sponsorship Management Policy. In the near future, the Company plans to increase its support of projects aimed to promote the knowledge of Poland’s modern history.
First World Qualification for the 2016 Olympic Handball Tournament, Gdańsk 2016. PGNiG − Polish Handball Team’s Strategic Sponsor.
